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PRSA Provides More Support Around Ethics Counsel
Posted by CommsAdmin on Mar. 21, 2017 / PRSA National, Ethics / Subscribe 0
A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling.
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4 Risks of Assuming You Know Your Target Audiences
Posted by CommsAdmin on Mar. 21, 2017 / Branding, Social Media / Subscribe 0
As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.
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Fake News – A Critical Issue for Communicators
Posted by CommsAdmin on Mar. 6, 2017 / The Media, Events, Trends, Social Media, Political PR / Subscribe 0
In addition to turning politics upside down, the election of 2016 and its aftermath has raised critical issues for communications professionals — fake news. Fake news is a critical issue we all face as communicators and as citizens.
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